In 2011, the Museum of Comic and Cartoon Art (MoCCA) sought innovative ideas for a new museum experience on Manhattan’s Lower East Side. The competition invited architects and designers to envision bold concepts that would redefine how visitors interact with both the space and the art.
My proposal included plans for a second-floor café that would provide a view of the Williamsburg Bridge framed by an elliptical opening in the façade to reinforce the connection between the museum and downton Manhattan.
The main entrance was placed beneath a cantilevered gallery, guiding visitors into a central courtyard. This space served as the main circulation, linking the café, galleries, and auditorium visually and as one experience.
The goal was to create a smaller-scale, yet impactful experience within the city. The graphic façade was designed to establish a strong identity for the museum, enhancing its presence on Delancey and Clinton Street on the Lower East Side.